The Adidas 747 Warehouse was a two day immersive experience for 2018 NBA All Star Weekend in Los Angeles. We transformed two parking lots and the former American Apparel’s LA factory over 300,000 square feet for consumer experience.
There was a celebrity game of east vs west with 2 Chainz and Snoop Dogg’s rap heavy teams pitted against one another. The concert had performances by N.E.R.D., 21 Savage, Lil Uzi Vert, Playboi, Carti, Pusha T, Childish Gambino and Kanye West. The “TLKS” discussion (featuring Karlie Kloss, Damian Lillard, Alexander Wang, and Pharrell Williams).
Overall it was event dedicated to athletics and creative innovation that welcomed 20,000 attendees.
Architectural Digest described it as “Adidas's 747 Warehouse St., the brainchild of designer Nic Galway, combined A-list celebrities, the local community, cutting-edge installations—a marble basketball court!—and a heaping dose of marketing innovation.”